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Conference Agenda



8.45 - 9.30  Registration
9.30 - 9.45 Welcome and Opening address

Keynote Speakers

9.45 - 10.30 
Are the decisions that I am taking the right decisions to get me where I want to go? - Caspar Berry

10.30 - 11.15
Keep Steeping in the midst of challenge and changeJoy Marsden


Coffee Break 11.15 - 11.45

Session One - 11.45 - 1300 (Choose one from this session)



Workshop 1

Risk, uncertainty & decision making - Caspar Berry

Workshop 2

How to create a social media strategy in under an hour! - Olivia Malaure

Workshop 3

Find your content sweet spot - How to use content markeing to fuel you marketing, admissions and staff recruitment - Julie Atherton

Workshop 4

Stakeholder-led marketing - How to turn stakeholders into everyday ambassadors - Lucinda Grafton

Lunch 13.00 - 14.00

Session Two - 14.00 -15.15 (Choose one from this session)



Workshop 5


Crisis management - Preparing, managing and the aftermath  - Elizabeth Lewis-Jones

Workshop 6

The nature of digital change- Olivia Malaure

Workshop 7

Marketing that supports your charitable status - Simon Hepburn

Workshop 8

Skills for the ultimate leadership and engagement - Joy Marsden

Workshop 9

Hunch vs hard data: An introduction to using analytics and automation  - Peter German


Coffee Break 15.15 - 15.30

Session three - 15.30 - 16.45 (Choose one from this session)

Workshop 10

Social media - What schools are doing, what they are not doing and what they should be doing - Simon Hepburn

Workshop 11

Understanding the Chinese market - Carolyn Reed

Workshop 12

Using film as your 'shop window' - Setting the tone of your school's message - Miles Latham

Workshop 13

How do we secure pupil numbers using MIS to maximise the information at your fingertips - Alexander Milne & Shelia Hallsworth

Close 16.45



 
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