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Conference Agenda



8.45 - 9.30  Registration
9.30 - 9.45 Welcome and Opening address

Keynote Speakers

9.45 - 10.30 
Mastering Print; how the newsstand tells us everything we need to know about people - Andy Afford

10.30 - 11.15
iPersuade: How to be more influential when you speak - Celia Delaney


Coffee Break 11.15 - 11.45

Session One - 11.45 - 1300 (Choose one from this session)



Workshop 1

How to supercharge your digital marketing strategy with content and SEO - Elizabeth Malone-Johnstone, Digital Marketing Manager, ACS Schools

Workshop 2

How to be brilliant on the big three! - Olivia Malaure, Finalsite

Workshop 3

The challenges of implementing change - Jane Tudor, Head of Luckley House School

Workshop 4

Using LinkedIn and Instagram to create an online marketing presence that is a useful tool for the school - Mark Beach, Headmaster and Gabriele Richardson, Marketing Director, Parkside School



Lunch 13.00 - 14.00



Session Two - 14.00 -15.15 (Choose one from this session)



Workshop 5


How to create your own video content - Charlie Gauvain, Managing Director, Eyefilm

Workshop 6

The Pillars of a personal brand - How to build your personal brand online - Olivia Malaure

Workshop 7

Make analytics work for you - How to build a measurement plan..and identify the analytics you really need to report on! Matthew D'Arcy, Managing Director, OMTAC


Coffee Break 15.15 - 15.30

Session Three - 15.30 - 16.45 (Choose one from this session)

Workshop 8

How to use 'remarketing' (online advertising) to boost enquiries, registrations and enrolments (and lots more) - Matthew D'Arcy, Managing Director, OMTAC

Workshop 9


How to successfully market your 6th form to generation Z - Carolyn Reed and Katie Cardona, Reed Brand Communications and Alta Justus, The Virtual Marketer


Workshop 10

Small Wonder School Engagement Programme - Julie Atherton, Managing Director, Small Wonder

Close 16.45



 
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