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Marketing & Admissions Conference for Independent Schools

Welcome to isbi schools 9th Annual Marketing and Admissions Conference which will be held in the beautiful surroundings of Reddam House School in Berkshire on Thursday 26th September.

Learn from inspiring keynotes speakers and marketing professionals making a difference in their schools, attend workshops by marketing specialists and experts in their field - book now for our 9th annual Marketing and Admissions Conference.

We are offering a Special Earlybird rate this year of only £195+ vat now extended to 15 June 

Keynote Speakers

Mark Rhodes

Mark is an international speaker, expert and published author in confidence, communication, success mindset and "selling without selling”.
After having achieved success in business, he then went on to discover what had made him successful and now spends his time helping others achieve their own dreams and success.
He has been featured in mainstream press and media and is also proud to be a "Millionaire Mentor” for the Entrepreneurs Business Academy – The EBA is a joint venture between Bev James CEO of the Coaching Academy and BBC TV’s Dragons’ Den star James Caan.
Mark has also been one of the mainstage keynote speakers at the Institute of Sales and Marketing Management National Conference – the ISMM.
He has also spoken at a number of Heads conferences and educational events and conferences over the years, including 800 4-11 year old’s at a school in Hong Kong. Despite having overcome his own fear of public speaking many years ago, he admits that, for the first time in many years, this audience made him a little nervous!
He is the author of "Think Your Way To Success”, "How To Talk To Absolutely Anyone” and "How To Present To Absolutely Anyone".

Dr Mike Milner
Head of Senior School Reddam House School

Dr Mike Milner is the current Head of Senior School at Reddam House School. A PH.D. graduate from Oxford University, He has previously been the Executive Principal of Wellington Academy and Deputy Head (Academic) of Wellington College under Sir Antony Seldon. Mike will be talking about "Change Management and Strategic Marketing

Sophy Walker
Director of Marketing - UK & Global, Felsted School

Jack Dougherty
Marketing Manager
Felsted School
Sophy has 24 years of global marketing experience in the Finance and Education Sectors, with roles including Brand, Advertising and Direct Marketing Manager for JPMorgan Fleming Asset Management Europe and Examination Marker for the Chartered Institute of Marketing. Sophy created the Felsted Marketing Department in 2014 and has helped to grow the school from 750 students to over 1050 today. Felsted Marketing has been shortlisted twice for Marketing Campaign of the Year at the TES School Awards 2018 and 2019. Her role as Governor at Writtle University College provides additional stimulation and any spare time involves family and her passions for sport and travel.

Jack is a passionate digital marketer and joined the Felsted School Marketing team in 2010, prior to graduating from Leeds College of Art & Design and working on various projects in the digital industry. At Felsted Jack has overseen three website builds, won three digital awards and helped form a digital strategy that is a vital part of the school’s overall marketing ethos. Jack is a keen photographer and designer and always looking for new tech trends to keep ahead of the curve.


  • "Making it happen - Helping More Parents Choose Your School by Mastering Your Next Open Day", Mark Rhodes
  • Why Current Parents Should Play a Significant Role in a School's Marketing Strategy, Gabriele Richardson, Marketing Strategy Consultant, Concepts Factory
  • Strategic use of Benchmarking, Research and Data Analysis in Schools Marketing – Fiona Carthy, Managing Director of Carthy Communications
  • Maximising Your School's Social Media ROI, Alta Justus, Digital Marketing Education Specialist, The Virtual Marketer
  • "The Concept of Campaigns" Embracing Context and Delivering Creative Results, Miles Latham, Affixxius
  • Reaching Your Marketing Goals – Rosie Paxton, Education sales consultant, Finalsite
  • How Can Customer Journey Strategy Help You Achieve Your Admissions Goals? Katy Wrench Halcyon School
  • Compelling Content Strategy for Busy Marketers, Olivia Malaure Marketing Manager, Finalsite
  • ‘Marketing to Milliennials (AKA prospective prep parents!)’ – Carolyn Reed and Katie Cardona, Reed Brand Communications
  • The Essential Digital Marketing Strategy for Schools, Alta Justus
  • The future of branding is personal - How independent schools can inject character back into their brand - Joshua Moses Creative Director at Joshua Agency
  • How to Engage New and Existing Parents Using Visual Marketing Through Various Forms of Video, Animation and Photography, Adam Millbank, JonesMillbank
  • "Learn the Search Engine Optimisation techniques you should be using to be found and prosper!" - Matthew D'Arcy (EMCdigital, Click-Recruit-Enrol) and Luke Hay (EMCdigital)
  • "How to build a 'Measurement Plan' and identify the analytics you really need to report on as part of your Marketing & Admissions strategy",  Luke Hay (EMCdigital)
  • #ContentShock: how will Gen-Z find your school online in the future?”,  Simon Noakes, Founder and CEO Interactive Schools
  • "How to audit and improve your website to 'attract, engage and convert' prospective parents and pupils",  Luke Hay, EMCdigital and Matthew D'Arcy, EMCdigital, Click-Recruit-Enrol
  • Time Well Spent: Innovative Admissions Initiatives from Around the World – Ashley Kirk, Faria Education Group

Earlybird extended to 15 June

Price: £245.0

Headline Sponsor of isbi schools Marketing & Admissions Conference 2019

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