Mark is an International Speaker, Expert and Published Author in Confidence, Communication, Success Mindset and "Selling Without Selling”. After having achieved success in Business, he then went on to discover what had made him successful and now spends his time helping others achieve their own dreams and success.
He has been featured in mainstream press and media and is also proud to be a "Millionaire Mentor” for the Entrepreneurs Business Academy – The EBA is a joint venture between Bev James CEO of the Coaching Academy and BBC TV’s Dragons’ Den star James Caan.
Mark has also been one of the mainstage keynote speakers at the Institute of Sales and Marketing Management National Conference – the ISMM.
He has also spoken at a number of Heads conferences and Educational events and conferences over the years, including 800 4-11 year old’s at a school in Hong Kong. Despite having overcome his own fear of public speaking many years ago, he admits that, for the first time in many years, this audience made him a little nervous!
He is the author of "Think Your Way To Success”, "How To Talk To Absolutely Anyone” and "How To Present To Absolutely Anyone
Dr Mike Milner, Head of Senior School, Reddam House
Dr Mike Milner is the current Head of Senior School at Reddam House school. A PH.D. graduate from Oxford University, He has previously been the Executive Principal of Wellington Academy and Deputy Head (Academic) of Wellington College under Sir Antony Seldon.
Sophy Walker, Director of Marketing UK & Global, Felsted School
Sophy has 24 years of global marketing experience in the Finance and Education Sectors, with roles including Brand, Advertising and Direct Marketing Manager for JPMorgan Fleming Asset Management Europe and Examination Marker for the Chartered Institute of Marketing.
Sophy created the Felsted Marketing Department in 2014 and has helped to grow the school from 750 students to over 1050 today.
Felsted Marketing has been shortlisted twice for Marketing Campaign of the Year at the TES School Awards 2018 and 2019. Her role as Governor at Writtle University College provides additional stimulation and any spare time involves family and her passions for sport and travel.
Jack Dougherty, Marketing Manager Felsted School
Jack is a passionate digital marketer and joined the Felsted School Marketing team in 2010, prior to graduating from Leeds College of Art & Design and working on various projects in the digital industry. At Felsted Jack has overseen three website builds, won three digital awards and helped form a digital strategy that is a vital part of the school’s overall marketing ethos. Jack is a keen photographer and designer and always looking for new tech trends to keep ahead of the curve.
Katy Wrench, Marketing Leader, Halcyon School
Katy is a Marketing and Communications Specialist with over 8 years experience specialising in Strategic Marketing and Communications for start-ups, not-for-profits and, more recently, educational marketing.
Her educational background in Anthropology, her Business background in Marketing, and her technology skills brings a unique perspective in managing marketing and communications processes and techniques. She is passionate about automation, collaborative data management and reducing marketing spends across a variety of organisations.
Rosie has over 5 years of experience in education technology and service delivery. She has worked with some of the world’s top schools to create and produce award-winning websites. Rosie joined Finalsite in 2016 as a Senior Project Manager and is highly experienced in creating and executing project plans and helping clients to get the most out of their new websites.
Gabriele works with any organisation that either struggle to find the time and resources to manage their marketing or need a fresh pair of eyes to review their current marketing activities. Concepts Factory was established when Gabriele realised that her 12+ years of marketing experience in various industry sectors could help any business develop their full marketing potential.
Gabriele was previously a Marketing Director at a Surrey based Prep School and her experience combined with her gained Marketing Diploma for Independent School via AMCIS enabled her to set up her own Marketing Consultancy.
Olivia Malaure, Marketing Manager, Finalsite
Olivia has 14+ years of experience working in publishing and digital marketing for the families and parenting audience, and the education sector. She joined Finalsite in 2016 and prior to her current role as Marketing Manager UK, she specialised in social media marketing, helping schools create successful strategies.
Olivia’s varied career includes working as Deputy Editor for Families Magazine, running a successful family events business, coaching c-suite executives in media and presentation skills and in the very early days of her career, performing as a children’s TV presenter for BAFTA nominated Playhouse Disney.
Having trained and worked as a professional actress she also holds a qualification in digital marketing. Her blend of experience gives her a unique understanding of audiences, branding, and storytelling, in both print and digital media.
Alta Justus, Digital Marketing Education Specialist, The Virtual Marketer
An equally creative and analytical Digital Marketing Consultant with over 18 years education and commercial marketing experience, Alta is passionate about helping schools succeed in the digital arena.
From Google Analytics, through to SEO, PPC and Social Media marketing, she has made a point of becoming – and remaining – an expert in the digital areas that have the biggest impact on a school’s brand recognition and Admissions numbers.
In addition to delivering results focused strategies for schools, Alta is keen to share her expertise and has delivered over a hundred webinars, workshops and masterclasses, all designed to empower the school marketer. Her practical sessions sieve through the digital noise to ensure participants always walk away with something of value to add to their own marketing repertoire.
Fiona Carthy, Managing Director of Carthy Communications
Fellow of the Chartered Institute of Marketing
Fiona has over 25 years’ experience of working in marketing and communications in the public sector, schools and colleges. She has worked across the UK and Australia and New Zealand where she was retained by four leading AHISA schools in Sydney and Melbourne and worked with leading independent schools marketing expert Dr Stephen Holmes.
In the UK she has provided strategic marketing and market research services for a number of independent schools including Millfield School, Sidcot School, LVS Ascot, Hassocks and Oxford, and Crosfields School.
Her company Carthy Communications offers range of consultancy and outsourced services to the education sector but focuses more on research and strategy, creating an evidence based approach to market positioning.
Carolyn Reed and Katie Cardona, Reed Brand Communication
Carolyn has a design and marketing background in FMCG and retail/service brands. Katie has been working with Reed since she met through Carolyn through her role as Marketing Governor at Woldingham School.
They have been advising schools and colleges on their marketing strategy and brand communications for the last 10 years and are passionate about using insight to inform strategic decision making.
Carolyn is a member of the MRS, RSA and an awarded member of D&AD. Katie is a member of MRS, RSA and Chair of Governors at Rydes Hill Prep School and Nursery.
Each year Reed undertake a major research project relating to an aspect of schools’ marketing. Last year their project on Gen Z, generated an enormous amount of interest.
They are looking forward to presenting their insights on Millennials to ISBI delegates
Josh Moses Creative Director, Joshua Design Group
After spending time working within an independent school marketing team, Josh spotted an opportunity within the sector to build an agency that could offer a full suite of creative services.
As a full-service agency, the team at Joshua Design Group are able to pay keen attention to brand and identity ensuring a fully seamless marketing experience for thier clients. As Co-Founder and Creative Director of the Agency, Josh is responsible for ensuring every piece of content produced delivers on three counts; firstly on brief, secondly on message and most importantly on brand.
Simon Noakes Founder & CEO – Interactive Schools, Global Speaker on the #FutureSchool, #SocialMedia, #SchoolMarketing
Simon’s global experience & passion for strategic marketing, thought leadership, future-thinking, new technology & human-centred engagement is transforming schools around the world.
Change is the only constant and schools should stop just talking about 'being outstanding', and focus on being STAND-OUT.
Simon does not follow benchmarks. Success can only be delivered through creating new benchmarks and #InspiringSchools. Simon believes that every school is unique, and wants to help tell their #SchoolStories.
Simon challenges the traditional methods of communication, and embraces new ways of thinking that align to changes in user behaviour and technological advances.
Simon refers to this as ‘humanising technology’. CONNECT // LinkedIn http://uk.linkedin.com/in/simonnoakes // Blog blog.interactiveschools.com // Follow @simonnoakes @intSchools
Luke Hay (Author, Senior Trainer & Consultant)
Luke Hay is a UK-based ‘User Experience’ (UX) Consultant working in online communications since the 1990s. Author of "Researching UX: Analytics", a book about taking an 'analytics first' approach to UX projects, Luke prides himself on taking a 'user-centric', analytical approach to design, development and optimisation of websites and apps.
For the last 8 years Luke has delivered training seminars and consultancy for EMCdigital and Click-Recruit-Enrol to staff from Schools, Colleges and Universities on key topics including Analytics, Online Reputation Management, Website Improvement and User Experience (UX).
Luke’s career experience includes time working as a ‘Website & Email Manager’ for Sussex Enterprise and Wired Sussex, and providing Analytics & UX consultancy to clients of all sizes in Europe, the Middle East and Australia for the agencies Fresh Egg and No Pork Pies.
Most recently Luke has provided training to many organisations, institutions and businesses and spoken at a number of Education and non-Education related conferences and events including Brighton SEO, EMCdigital, UX Camp Europe and MeasureFest.
Matthew D'Arcy (Senior Trainer & Consultant, Programme Director)
The former Director of Marketing & Careers for Worth School and Enterprise Project Manager at the University of Surrey, Matthew has worked in various sectors (commercial, FCMG, travel, retail etc) over the last 25 years while maintaining a long-term specialist interest in the Education sector and specifically Private UK & International Schools & Colleges as the Programme Director for EMCdigital and Managing Director of Click-Recruit-Enrol.com (OMTAC Ltd).
Matthew speaks, trains and consults in a wide range of related subjects including digital Strategy, Online Advertising, Search Engine Optimisation, Website Development, Mobile Marketing, Social Media, Multimedia, Online Reputation Management and Analytics.
Matthew has particular experience working in analytics, website improvement and online advertising (using Google, Bing, Facebook, Instagram, LinkedIn etc) for Education, commercial organisations and businesses.
Matthew also led OMTAC's work in partnership with Ocasta, a Brighton-based digital application development agency, to design and develop a pioneering e-learning mobile application (app) platform for the Universities of Sussex and Brighton.
Adam Millbank, Director of JonesMillbank
Adam Millbank is a Director of JonesMillbank, an award-winning production company that have the pleasure of working with 28 independent schools and higher education establishments. JonesMillbank create content around the world, not only for the education sector but for a vast range of audiences, brands and uses. Adam is passionate about the power of video as an informative persuasion tool, understanding the importance of a human approach to content creation
Miles Latham, Managing Partner, Affixxius Film
Miles has always been driven by a desire to produce engaging, results-driven film that pushes the boundaries of what is considered ‘the norm’ in the Education Sector. Equally alongside this passion for creative flair is a determination to bring a strategic mindset to any film project and make sure that every pound spent delivers value for money. Proud Daddy, whisky collector, amateur academic and semi-professional sports watcher
Ashley Kirk, Faria Education Group
Ashley has worked with Faria Education Group for over 3 years, specifically helping schools to assess Faria's paperless admissions software solution, OpenApply.
Ashley has visited hundreds of independent and international schools around Europe, the Middle East and Africa, giving him unique insight in to how the role of Admissions - and the challenges the Admissions department face - can differ quite drastically from school to school, across different countries, cultures, faiths, and beyond.