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2018 Speakers

Celia Delaney
Celia Delaney is a comedian and communication skills speaker, specialising in  persuasion and impact.
After reading Experimental Psychology at Oxford University, Celia joined Unilever’s graduate scheme and went on to be HR Director of one of their factory sites. She then trained as an actress and worked in stage & television for 5 years, before deciding to use all of her skills – Psychology, People and Performance – in setting up her own training and speaking business.
She has spoken about persuasion in the education sector for over ten years, working with the Leadership Foundation for Higher Education, University of London, University of Exeter, University of Surrey and the Girls’ Day School Trust.

Andy Afford

Regarded as a thought-leader in the world of publishing and communications, Andy is a former professional sportsman; an APA International Publishing Awards judge; one of the British Society of Magazine Editors’ editors of the year and a Sony Radio Awards silver winner. He has written and spoken on topics as wide-ranging as ‘the importance of space travel’, ‘killing our heroes’ and ‘cheese’. Delivered with first-hand experience of only one of the above.

Andy is Managing Director at STENCIL, a multi-discipline creative agency based in Nottingham.

Elisabeth Malone-Johnstone, ACS International Schools
Elizabeth is a Digital Marketing Consultant and a Chartered Marketer, currently heading up the Digital Team at ACS International Schools.

At ACS, Elizabeth is responsible for the full digital marketing mix, managing the websites, social media and digital advertising activity across the four schools; Cobham, Hillingdon, Egham and Doha.

Before joining ACS, Elizabeth ran her own digital marketing consultancy business, helping startups and SMEs improve and grow their digital presence. She has also held key digital marketing management roles across a range of sectors including publishing, corporate hospitality, technology and SaaS.

Lucinda Grafton Founder of Grafton Marketing

Lucinda Grafton is a leading marketing and communications expert, with over 18 years’ industry experience. Having spent her early career working for agencies and blue chip organisations across the world, Lucinda has led award winning campaigns for many leading global brands. Lucinda set up her own consultancy in 2012 and since then has dedicated her skills and experience to supporting independent schools, advising leading schools across the UK.

Charlie Gauvain, Managing Director, Eye Film
Charlie began his career in 1994 as an intern working in feature films in the USA.  Initially working as a producer and director’s assistant on low budget features before moving onto 20th Century Fox’s Independence Day in New York, as a location’s assistant.  On returning to the UK Charlie established his own production company and produced/directed his first short film, which was picked up by Sky Movies as part of their short film showcase. 
Since then Charlie has produced, executive produced or series produced over 100 hours of documentary and drama for C4, ITV, BBC, Five, UKTV, Crime and Investigation and Animal Planet.  
He also conceived and produces the video content for The John Peel Archive - an online project backed by The Space and BBC to reveal the contents of John Peel’s record collection on behalf of the John Peel Centre for Creative Arts and John’s family.  In the first 4 weeks the project was live it received over 247,000 unique visitors to the site. 
In 2012 Charlie established a unique education scheme with City College in Norwich, setting up the country’s first ’Learning Company’, where students work 9-5, 5 days per week whilst studying for a Diploma.  Working on professional briefs the students produce content for real clients, to real deadlines and are current producing content for the Local Television Channel Mustard TV, in collaboration with Eye.
Throughout his career Charlie has worked with students, schools and colleges to help find, nurture and create the next generation of filmmakers.  Charlie now runs short training courses for staff and pupils on how to create video content.  He is passionate in his belief that schools should work with their students to create video content which can benefit the school, the local community and most importantly the staff and pupils.

Olivia Malaure, Social Media Specialist, Finalsite
Olivia works with schools across the globe to develop and implement social media strategies. Prior to her role at FinalsiteUK, Olivia was Deputy Editor for Families Magazine. Holding a Bachelor of Dramatic Art and a Diploma of Digital Marketing, her blend of experience gives her a unique understanding of audiences, branding, and storytelling. Olivia has 14+ years of experience working in corporate coaching, publishing and digital marketing.

Julie Atherton, Managing Director, Small Wonder

A business and marketing consultant with significant experience in B2B, B2C, commercial and not-for-profit organisations, and a particular specialism in the education sector. A strategist and trainer delivering leadership, business transformation, integrated marketing, and brand development projects, Julie’s expertise includes content marketing, brand engagement, recruitment, fundraising, CRM, digital and data, and social media.

Jane Tudor, Head Luckley House School
Jane Tudor has had a teaching career spanning 25 years which has been energised by a fundamental commitment to excellent learning through teaching that values individuals. She has lead the improvement of teaching and learning from department level to whole school focuses.

With a background in scientific research and then science teaching, Jane has been Head at Luckley House School for six years. In this time the school has undergone both significant change and significant growth in pupil numbers.

Matthew D'Arcy, Managing Director, OMTAC
Matthew D’Arcy is the Programme Director for EMCdigital and Managing Director of Click-Recruit-Enrol.com (OMTAC Ltd).

With over 19 years experience in digital marketing, Matthew leads the delivery of training and consultancy services by Click-Recruit-Enrol to Nurseries, Schools, Colleges and Universities and other learning and training organisations worldwide.

He speaks, trains and consults in digital Strategy, Online Advertising, Search Engine Optimisation, Website Development, Mobile Marketing, Social Media, Reputation Management and Analytics... working with Schools, Colleges and Universities in the UK, Europe and worldwide.

Matthew has extensive experience working in campaign development and delivery across all the main Online Advertising platforms (Google, Bing, Facebook, Instagram, LinkedIn).

He has worked in a number of commercial sectors and is a former Director of Marketing & Careers for an Independent School and former Enterprise Project Manager at the University of Surrey.

Mark Beach & Gabriele Richardson, Head Master & Marketing Director, Parkside School
Mark Beach, currently Headmaster at Parkside School, and previously at City of London Freemen’s Junior School as well as Longacre School. Mark has a proven track record of change management and has experience of implementing focused marketing strategies and an excellent understanding of the educational sector both at primary and secondary level. He has been a governor of two primary schools and is currently a governor at Ardingly College. He has organised conferences and have been invited to be a key note speaker at a number of events. 

Gabriele Richardson, Marketing Director at Parkside School, at Parkside School. Gabriele comes from a corporate sales and marketing background having been a Sales and Product Manager for a global software company prior to running her own business. She has led the rebranding initiative and implementation of a new Marketing and Communications strategy at the school since joining in September 2014.
Carolyn Reed, Katie Cardona, Reed Brand and Alta Justus, The Virtual Marketer

Carolyn Reed FRSA
Carolyn has a design and marketing background in FMCG and retail/service brands and has been advising schools on their marketing strategy and brand communications for the last 10 years. She is passionate about using insight to inform making strategic decisions.
Carolyn is a member of AQR, an awarded member of D&AD, a regular contributor to the TES Leadership webinar series and will be writing for Independent Insight.

Katie Cardona FRSA
Katie has been working with Reed since 2009.
Her background in retail research gives her the ability to help schools better integrate research and insight with the commercial heartbeat of their organisation. She is a member of MRS.

Alta Justus, The Virtual Marketer
An equally creative and analytical Digital Marketing Consultant with over 17 years education and commercial marketing experience, Alta is passionate about helping schools succeed in the digital arena. Conscious that time is precious for the average school marketer, her practical sessions sieve through the digital noise to ensure participants always walk away with something of value to add to their own marketing repertoire.

Price: £210.00



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