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ACS International Schools unveils new look


ACS International Schools will start the new school year with a brand new identity designed to reflect its global outlook and commitment to students’ ‘readiness’ for an ever-changing world.

Central to the new look is a distinctive and contemporary globe featuring universally-recognised symbols designed to highlight the schools’ international perspective and breadth of curricular and co-curricular programmes. The new identity also represents the schools’ culture of diversity, collaboration, optimism and inspirational teaching.

Created following extensive research which sought to unify the many benefits of ACS’s truly international education, the central tenet is one of being ‘ready’ for a dynamic and constantly evolving world, an approach integral to everything the schools do in their teaching and learning.

“At ACS, we’ve always been clear that our role is to help our students become a new kind of citizen for the world, one who asks new and innovative questions, and is ready for an interconnected, twenty-first century future. Now we have an exciting new look to match this vision,” said Tim Cagney, Chief Executive, ACS International Schools.

“We introduced our students and school communities to our new brand identity just before we broke for the summer holidays and their reactions suggested that they will return next month greatly enthused and motivated for the new school year.”

ACS students across all three of its UK campuses in Cobham, Egham and Hillingdon, as well as its Qatar campus in Doha, were invited to identify and talk about objects that present the ‘Ready’ story. These were then made into a film. Their contributions included a Rubik’s cube, teddies and stealing the show, a turtle ‘outfit’ made from a cardboard box depicting how ‘one man’s trash is another man’s treasure’.

Their ideas represented a readiness to travel, succeed, solve problems, invent and be a global citizen Some of their ideas can be viewed here.

Hazel Kay, Head of Admissions and Marketing at ACS International Schools, who led the development of the new brand identity added:

“We live in exciting but fast-moving times. Many of our students will enjoy careers that as yet don’t exist, such is the pace of technological and cultural change. It is our role to ensure they are ready to excel at meeting these challenges and our new look is a beacon exemplifying all we do to achieve this.”

Published: July 17 2019

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